The next step.
User experience and interface.
Desire Path, a path to explain that users always want to take the shortest, most efficient path, such as using a Google platform. Simplifying the process of making UI straight forward and easy to digest for the average user is to create a fake persona based on the demographic.
We split into groups of 3 to lay down 2 different people. we decided to make our personas quite different but relatable. We gave them a full name, age, living situation, occupation, interests, goals, needs etc. We had to create questions for our persona such as where they eat for lunch.
We went on to putting their interests and behaviours into a grid from least important to most important.
The next task was to choose a persona, use their personality to start designing a tailor-made app. We decided to create an app for our persona 'Angelica' a 47 year old single beautician who is an extrovert and loves to meet new people. We decided on an idea for app where Angelica could meet up with people for lunch, using a map and filter system to decide her preferences and distance to travel. We then created a user journey for the app and how it would work.
Our final task was then to turn our app into a prototype by drawing on iphone templates. Our app name was Munch, combining Meet and lunch.
I really enjoyed this session, we had a lot of fun creating the personas and nit picking and pulling out peoples personality traits to communicate to their specific interests. It made me think a lot more about the user journey.
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