I was put on to Geigy and a book called Corporate Diversity, Swiss Graphic Design and Advertising by Geigy 1940 - 1970. Geigy created a series of campaigns and promoted pharmaceuticals like never seen before.
I also looked into Damien Hirst and Jonathon Barnbrook, as they created a pharmaceutical restaurant in London with a series of visual communication.
Trying to work out my visual communications I created a mood board of Geigy's work.
The x ray images particularly stood out to me, as well as the the 'Desogen' image which was a part of a campaign using the colours of the Swedish flag. I decided the colour red would the route for me to take to represent love.
I found cut and edited multiple photos to look like x ray images. I wanted to create a more realistic x ray style to show the innocence and how love is not only skin deep. My thought the idea to use provocative images on pill packages would be controversial, but i felt the images did not completely match the insight I was trying to portray and was limited.
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