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Mock Ups

I went on to creating my first visual image.

We had a lesson on Mock ups, how to use and where to find them.

I decided to search for a box mock up, to see if i could design my own pharmaceutical packaging. I found an image and decided to use this image to portray my first packaging.

This was first image for Love is a Drug. I decided to call this drug 'Love Pill' to help people fall in love. Researching quotes from the play I decided to use for this packaging 'By The Book' referencing "You kiss by the Book" - Act 1 Scene 5. I then went on to using A01S05 to present the scene but also look like the code of the pill. The text i used was Ayar Kasone, as it looked like pill packaging on both Geigy's work and Damien Hirst's pharmaceutical packaging.


Presenting my idea again i was told to flip the idea on his head and instead of do a pill that made people fall in love, make it a pill that helps people fall out of love. This is where the copy 'Cure the Addiction' was founded. I was also advised that my A01S05 was not clear enough and went on to improve it. This was the final outcome of my first mock up.


I then went on to creating multiple similar mock ups for difference love pills


So i created mock ups for, a 'Love Painkiller' using the quote "A righteous kiss" from act 5 scene 3, when the death of Romeo and Juliet occured, the image is too look like a coupile laying together dead in a coffin. I mocked up an Anti Love Medicine, using the quote "What lies in thy heart" from act 3 scene 2. The image of the heart has a pill flagged up on the x ray lieing within it. I then made a 'Love Drug' using the quote "Value it" from Act 1 Scene 1, the image is an x ray of hands forming a love heart, i used the black line on the pharmaceutical box to separate the heart, because if you don't value love you will end up with your heart broken. I mocked up a jar of pills which would go inside the Love Pill box, with writing say it is best consumed within 3 days as that is how long Romeo and Juliets love life lasted.

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